SLS Makes Its Bangkok Residences Debut

• Born in Beverly Hills: SLS made its debut in 2008, introducing a distinctive approach to luxury hospitality that blends design, gastronomy and entertainment.
• A Legacy of Creativity: The brand's identity was shaped by collaborations with renowned designer Philippe Starck and celebrated chef José Andrés.
International Recognition: From Beverly Hills to Dubai, Barcelona and the Bahamas, SLS has established a presence in some of the world's most vibrant destinations.
• Part of Ennismore and Accor: SLS belongs to Ennismore, a global lifestyle hospitality group operating in a joint venture with Accor.
• A New Chapter in Bangkok: SLS Residences Bangkok Sukhumvit 24 marks the brand's first branded residences in Asia-Pacific, bringing its signature lifestyle to the heart of Phrom Phong.

From its beginnings in Beverly Hills to some of the world's most dynamic destinations, SLS has established a distinctive identity in luxury hospitality, where imaginative design, exceptional dining and vibrant social experiences come together. Now, the brand is entering a new chapter with SLS Residences Bangkok Sukhumvit 24, its first branded residences in Asia-Pacific. As SLS prepares to bring its signature lifestyle to Bangkok, we explore the story behind the brand, the creative minds who shaped its identity and the international presence that has made SLS a recognised name in contemporary luxury hospitality.

The story of SLS began in 2008, when hospitality entrepreneur Sam Nazarian, founder of sbe, introduced the first SLS Hotel in Beverly Hills. Conceived in collaboration with renowned French designer Philippe Starck and celebrated chef José Andrés, the hotel offered a fresh interpretation of luxury through theatrical interiors, inventive cuisine and an energetic social atmosphere. At its heart was The Bazaar, a dining destination that attracted visitors well beyond the hotel's guests. This creative vision established the foundation of SLS, where hospitality extends beyond accommodation to embrace art, gastronomy and memorable social experiences.

The evolution of SLS took another significant step as the brand became part of Ennismore, a global lifestyle hospitality group founded by Sharan Pasricha in 2011. In 2021, Ennismore entered a joint venture with Accor, combining its expertise in distinctive lifestyle brands with the international network of one of the world's leading hospitality groups. Alongside SLS, Ennismore's portfolio includes brands such as Mondrian, Delano, SO/ and The Hoxton, each with its own creative identity. This global platform supports SLS's continued international expansion while preserving the individuality, design-led philosophy and social character that define the brand.

Rather than following a single formula, SLS interprets its distinctive personality through the character of each destination. At SLS Dubai, striking architecture and elevated infinity pools create a dramatic experience above the city's skyline, with the pools earning recognition from Guinness World Records. SLS Baha Mar brings the brand's signature social energy to a beachfront setting in the Bahamas, while SLS Barcelona combines contemporary design with the atmosphere of the Mediterranean coast. Meanwhile, the original SLS Beverly Hills has received recognition in the Condé Nast Traveller Readers' Choice Awards. Across these destinations, the brand continues to demonstrate how design, dining and entertainment can transform a hotel into a destination in its own right.

At the heart of SLS lies the idea of “An Indulgent Wonderland”, a philosophy that sees luxury as something to be experienced rather than simply admired. Its interiors are often theatrical and unexpected, while destination restaurants, rooftop venues and social spaces create opportunities for discovery and connection. Collaborations with designers, chefs and creative talents have become central to the brand's identity, giving each property a distinct sense of character. It is this balance of sophistication, imagination and playful indulgence that sets SLS apart from more conventional expressions of luxury hospitality.
 

With its celebrated dining culture, international community and ever-evolving lifestyle scene, Bangkok shares much of the energy that defines SLS destinations around the world. The city's growing branded residences market also offers an opportunity to extend the experience of luxury hospitality into private residential living. Within Bangkok, Phrom Phong provides a fitting setting for this new chapter, with its established international community, renowned restaurants and premium retail destinations, including the EM District. The arrival of SLS Residences Bangkok Sukhumvit 24 reflects the natural connection between the brand's cosmopolitan character and one of the city's most dynamic neighbourhoods.
 

SLS Residences Bangkok Sukhumvit 24 introduces the brand's distinctive lifestyle to private residential living for the first time in Asia-Pacific. Rising 36 storeys in the heart of Phrom Phong, the development features just 78 freehold residences, with Art Deco-inspired architecture, curved floor-to-ceiling glass windows and private lift access. Residents can enjoy curated wellness and social facilities alongside personalised SLS hospitality services. Eligible owners will also benefit from ALL Accor Diamond Status, offering privileges such as room upgrades, executive lounge access and complimentary breakfast at participating hotels, subject to programme conditions. Developed by Elysian Park, a joint venture between Valanti Group and Pre-Built PCL, the project extends the SLS experience beyond the residence itself, connecting everyday living with Accor's international hospitality network.