Phuket’s Quiet Luxury: Millionaire’s Mile

Kamala Beach is one of the most sought-after locations on Phuket’s west coast, especially among high-end buyers looking for a balance of natural beauty, tranquillity, and privacy. Quieter than Patong, yet still close to Phuket’s key lifestyle destinations, Kamala offers a more refined side of island living. At the southern headland of Kamala lies Kamala Headland, better known as Millionaire’s Mile — one of Phuket’s most prestigious coastal addresses. With panoramic Andaman Sea views, limited hillside land, and a setting ideal for luxury villas, holiday homes, and high-end residences, this article explores why Kamala has become one of Phuket’s most desirable beach destinations, and why Millionaire’s Mile continues to attract some of the island’s most exclusive developments.

To understand the appeal of Kamala Beach, it helps to look at Phuket’s global reputation. Phuket is not only one of Thailand’s most famous destinations, but also an internationally recognised island. In Travel + Leisure World’s Best Awards 2025, Phuket was ranked No.4 among readers’ favourite islands in Asia, reflecting its continued appeal as a world-class destination. Within this global setting, Kamala offers a different experience from Phuket’s busier areas such as Patong. With an approximately 2-kilometre stretch of beach, a relaxed atmosphere, and a curved bay framed by the Andaman Sea and surrounding hills, Kamala’s charm lies in its balance of natural beauty, calm surroundings, and suitability for longer stays or residential living.

Millionaire’s Mile Phuket refers to the premium coastal stretch around Kamala Headland, south of Kamala Beach. It is one of the most scenic locations on Phuket’s west coast, known for its hillside and cliffside terrain that opens up to wide Andaman Sea views. Unlike busier beachfront areas, Millionaire’s Mile offers a higher level of privacy while still remaining connected to Phuket’s lifestyle infrastructure. Nearby are Kamala Beach, InterContinental Phuket Resort, Café del Mar Phuket, and the Bang Tao–Laguna area, home to Boat Avenue, Porto de Phuket, restaurants, cafés, and an established international community. For long-term living, Phuket also offers key facilities such as Central Phuket, Bangkok Hospital Phuket, British International School Phuket, Red Mountain Golf Club, and Phuket Yacht Haven Marina. This combination of privacy, rare sea-view land, and access to everyday convenience is what makes Millionaire’s Mile one of Phuket’s most valuable addresses.

One development that clearly reflects the strength of this location is SLS Residences Phuket Kamala by Raimon Land in collaboration with Ennismore, an international hospitality and lifestyle group partnered with Accor. SLS is known for its distinctive approach to design, dining, service, and lifestyle experiences. As a branded residence, the project is not simply about attaching a global name to a property; it is about bringing hotel-level service standards into private ownership. This includes resident care, curated common areas, food and beverage experiences, and a resort-style atmosphere designed to feel different from a conventional villa development. Located on Millionaire’s Mile along the Kamala coastline, the project offers Andaman Sea views, privacy, and convenient access to Kamala Beach, nearby resorts, restaurants, and Phuket’s key lifestyle destinations.

SLS Residences Phuket Kamala is still in the early stage of project presentation, making this an interesting opportunity for buyers who wish to access information early and discuss project details more closely with the team. The development comprises only 13 ultra-luxury villas, with each residence offering indoor and outdoor living spaces of up to approximately 2,200 sq.m. Its key appeal lies in the limited number of villas, panoramic sea views, and a living experience that combines the privacy of a private coastal villa with the service standards of a global hospitality brand. The project also includes a clubhouse, restaurant, terrace bar, swimming pool, spa, and fitness facilities to support relaxation, wellness, and everyday island living. Early registrants may also have the opportunity to discuss layout adjustments or selected villa details, subject to the project’s conditions. Interested buyers can register with Richmont’s to receive the private presentation and access the latest project information ahead of the wider launch.