Central Group’s Next Big Landmarks Are Coming

Central Group and Central Pattana are among Thailand’s most influential retail and property players, with a business presence that extends far beyond shopping centres. Their portfolio covers department stores, food retail, malls, offices, residences, hotels, restaurants, and lifestyle brands, with a growing network across Thailand, Vietnam, and Europe through world-renowned luxury department stores such as Selfridges, Rinascente, KaDeWe, and Globus. This scale positions Central Group not merely as a mall operator, but as a creator of lifestyle ecosystems that shape how people live, work, travel, and experience prime urban districts. From centralwOrld, Central Embassy, and Dusit Central Park to upcoming landmarks such as Central Embassy 2, CenTRal cENtrAL, and The Central Phaholyothin, Central Group continues to play a major role in defining the next chapter of Bangkok’s city-centre lifestyle.

Another highly anticipated project is Central Embassy Phase 2, often referred to as Central Embassy 2, located on the former British Embassy site between Wireless Road and Soi Somkid. Set on a rare freehold land plot of approximately 37,101 sq.m., the project is planned as a luxury mixed-use development featuring a Grade A+ office tower, a luxury retail podium, and an ultra-luxury residence above. More than just an extension of Central Embassy, this new landmark is expected to deepen the Ploenchit–Wireless area’s position as one of Bangkok’s most prestigious lifestyle corridors, bringing together high-end retail, business, hospitality, and luxury living in one prime city-centre address.

The arrival of Central Embassy 2 is expected to further strengthen Ploenchit, Chidlom, Wireless Road, and Langsuan, which are already among Bangkok’s most established prime residential districts. The Embassy Wireless is located directly on Wireless Road, around 450 metres from BTS Ploenchit, with current resale listings starting from THB 12 million. SCOPE Langsuan sits on Langsuan Road, about 220 metres from BTS Chit Lom, with available listings starting from THB 36 million. Upper House Residences Bangkok and The Wireless Residences by Upper House are upcoming ultra-luxury freehold branded residences on Wireless Road, with completion expected around 2030 and reported prices starting from approximately THB 40 million.

As CenTRal cENtrAL prepares to bring a new wave of retail, office, hospitality, and youth culture to Siam Square, nearby areas such as Samyan, Banthat Thong, Ratchathewi, and Phayathai are also set to benefit from this stronger city-centre energy. The project is planned as a THB 11 billion next-generation mixed-use development by Central Pattana and Mitsubishi Estate, with over 300 brands, creative public spaces, pop-up retail, an office tower, and Thailand’s first 25hours Hotel. With Siam Square being positioned as a Global Youth Culture Destination, surrounding neighbourhoods are becoming increasingly attractive for buyers who want to live close to shopping, education, food culture, transport, and creative communities.

Nearby, the wider Siam–Samyan–Ratchathewi area is also home to several luxury and upper-market residences that benefit from easy access to Siam and the upcoming CenTRal cENtrAL. Key projects include Culture Chula, a 32-storey residence with 612 units near BTS Sala Daeng and MRT Sam Yan, with current resale listings starting from THB 8.9 million; THE ADDRESS Siam-Ratchathewi, a 50-storey luxury condominium by AP located just 150 metres from BTS Ratchathewi, with available listings starting from THB 7.8 million; SHUSH Ratchathewi, a new loft-designed condominium by Sansiri only 140 metres from BTS Ratchathewi, featuring 4.5-metre ceilings and prices starting from THB 7.99 million; and CONNER Ratchathewi, a low-density luxury high-rise with 294 units across 38 floors, with prices starting from THB 9.9 million.

While Central Embassy 2 strengthens Bangkok’s luxury CBD and CenTRal cENtrAL brings new energy to Siam Square, The Central Phaholyothin shows how Central Group is also pushing Northern Bangkok into its next phase of growth. Positioned as “The Landmark of Northern Bangkok,” the THB 21 billion project sits on a 49-rai site at the intersection of Vibhavadi-Rangsit and Phaholyothin Roads, with a total gross building area of approximately 457,409 sq.m. It is planned as a large-scale retail and lifestyle destination with flagship brands from Thailand and abroad, new retail experiences, and a 6,700 sq.m. convention hall for concerts, events, and international activities.

This momentum also supports the appeal of nearby residential areas such as Ratchavipha and Ari, where buyers can find larger living spaces, greater privacy, and strong access to the city. In Ratchavipha, SONLE Residences represents the ultra-luxury end of the market, offering only 5 private residences with expansive usable areas of approximately 1,365–1,495 sq.m. and prices starting from THB 300 million. Not far away, Ari continues to stand out as one of Bangkok’s most liveable residential neighbourhoods, with projects such as VI Ari, now offering its last available fully furnished private pool villa at THB 95 million, and VIA ARI by Sansiri, a low-density condominium near BTS Ari with prices from THB 19.99 million and completion expected Q4/2026.

If you are interested in any of these projects or other luxury residences in nearby areas or other prime locations, please contact Richmont’s for more information or to arrange a private viewing with our property consultant.