Hotel101 Niseko is a brand new launch in Asia’s foremost ski resort, and an opportunity to invest early and own an income producing asset in a rapidly growing global hospitality brand.

The New York Times and The Forbes Travel Guide have respectively placed Niseko as one of the world’s top 20 Must See Places, and on the list of the World’s Top 10 Ski Resorts. Since the inception of the World Ski Awards in 2013, Niseko has secured Japan’s Best Ski Resort Award in every category.

Situated in Kutchan Town, one of the four ski areas that make-up Niseko, sits Hotel101 Niseko. Managed by Hotel101 Global Pte Ltd, a Singapore-registered subsidiary of Philippine-based parent company Double Dragon Corporation listed on the Philippine Stock Exchange with over US$ 2.8 billion in assets, primarily real estate.

Hotel101 is a rapidly expanding global hotel brand with a program to establish in 25 countries by 2026, the first three of which are Japan, Spain and the USA.

Construction of Hotel101 is well underway and led by the largest general contractor in Hokkaido, Iwata Chiza Inc., with an impressive track record of completing landmark buildings and infrastructure, including Tokyo International Airport and New Chitose Airport, in Japan and 30 other countries.

Investing in Japan makes sound economic sense, and there are no restrictions on foreigners purchasing property in Japan. Reasons for investing in Japan can be summarized as:

 - No residency requirements
 - No restriction on foreign ownership
 - Freehold land and building
 - Political and economic stability
 - Sound legal and regulatory system.
 - Weak Japanese Yen.

Condominium sales prices have been appreciating steadily in Niseko with a report by C9 Hotel Works Research reporting an increase from JPY 1,500,000 (THB 373,075) to JPY 1,850,000 (THB 460,193) per sq.m between 2018 and 2022. Capital growth is projected to continue increasing as Niseko bids for the 2030 Winter Olympic and Paralympic Games, and a new Shinkansen connection is planned to open the same year significantly reducing travel time between Sapporo and Tokyo.

There are 5 direct flights between Bangkok and Sapporo each week on Thai Airways, and direct daily flights on Air Asia will commence on 29th October 2023. 11 other airlines fly between Bangkok and Sapporo with only one stop on the way.

The investment concept behind Hotel101 Niseko is ‘Investing Made Simple’. More specifically, the brand offers investors the opportunity to buy-in to a simple and uniform room product, the ‘Happy Room’, with a straightforward ownership structure providing a monthly gross room income, and the opportunity to stay 10 free nights annually (5 nights in Hotel101 Niseko and 5 nights in any Hotel101 worldwide).

Hotel101 provides a simple ownership structure where owners need to only look at gross room revenues and leave the operation and costs to the hotel operator. In addition to a monthly income, investors can also look forward to an upside in capital appreciation.

Hotel101 Niseko has already started construction, and when completed in December 2026 it will provide 482 Happy Rooms in a 6-Floor and 1-Basement building with 167 outdoor car parking lots, ideally located with views of the iconic Mount Yotai and the Grand Hirafu ski slopes. Hotel101 Niseko is located 7 minutes from Kutchan Station, and 2 minutes from Grand Hirafu ski gondola. The entire property comprises 17,919 sq.m of gross floor area on a total land area of 11,101 sq.m. 

Hotel101 is the first global hotel chain with only one type of room, the Happy Room. Each Happy Room is 21.71 sq.m in size, with one Queen Size and one Single bed sleeping up to 3 persons per room. Beds have award-winning Emma Sleep mattresses, and all rooms have individually controlled air-conditioning and heating, a 55’’ TV, an ensuite bathroom with a hot shower, a kitchenette with a refrigerator and a microwave, a room safe, universal outlets and a work desk, and complimentary Wi-Fi.

Amenities at Hotel101 Niseko include all-day dining, a 24/7 reception, an indoor swimming pool, a sauna, a mineral hot bath, a gymnasium, ski lockers, a children’s playroom, a luggage storage room, a laundry room, onsite car parking, a convenience store, a business centre and private dining rooms.

All Happy Rooms at Hotel101 Niseko are identical in size at 21 sq.m, and all are fully furnished and delivered ready for occupation.

Prices for all units are similar at JPY 37,660,000 or US$ 261,793 (THB 9,159,555*).

Special pre-launch discounts of JPY 650,000 or US$ 4,517 (THB 158,008*) are available for a limited period only thereby reducing the purchase price to JPY 37,010,000 or US$ 257,390 (THB 9,001,773 *)

The reservation fee is US$ 2,000 (THB 100,000*)

*Depending on current exchange rate

There are 5 payment term options as follows:

 1. 99% pre-payment (including reservation fee) within 30 days of reservation and the remaining 1% upon transfer. Purchasers using this payment option will benefit from a further 7% discount on pre-launch prices.
 2. Equal 24 monthly installment payments with a final 1% due upon transfer. Purchasers using this payment option will benefit from a further 3% discount on pre-launch prices.
 3. 25% deposit with a further 25% paid in installments over 24 months. 49% payable on the 25th month and the final 1% upon transfer.
 4. 50% deposit with 49% payable on the 25th month and the final 1% upon transfer.
 5. 10% deposit with a further 20% paid installments over 36 months. 69% payable on the 37th month and the final 1% upon transfer.

Foreigners can freely own in perpetuity rooms at Hotel101 Niseko, and the purchase and ownership procedure is straightforward and transparent.

All owners will be part of the Management Association and all rooms will be leased to the hotel operator and managed as part of Hotel101 Niseko. There are no additional costs of ownership with all expenses, repairs, maintenance, renovation costs and management to be undertaken by the hotel operator.

Purchasers at Hotel101 Niseko will benefit from 30% of gross pooled room revenues. The projected daily room rate at opening will be JPY 20,000 (THB 4,977*) meaning at 80% occupancy the projected yield (including 10 nights per year free use) will be 5.32%.

The Hotel101 Group does not make any representations about future financial performance, and projections are presented for illustration purposes only. Please ask us for a projected revenue spread sheet showing projected yields at various occupancy rates.

Niseko is very much a year-round resort with plenty to do in the summer as well as in the winter months. The resort is relatively low with the mountain top at 1,200 metres above sea level meaning most people can manage the elevation without any difficulties. The ski season is longer than at many resorts and typically lasts from November through April, with exceptional ski-friendly power blown across the Sea of Japan from Siberia. Unlike many ski resorts worldwide, Niseko has no need for artificial snow-makers, such is the reliability of snow each year.

Niseko United, comprising the 4 resorts that make-up the destination, has 50.8 Kms of slopes of which 44% are classified Blue, 36% red and 20% Black. The longest run is 7.4 Kms with an elevation difference of 933 metres. There are runs above and below the treeline, and a snow fun park for the children. Night skiing is also available.

Summer temperatures in Niseko average a sunny 21 degrees Celsius making for pleasant conditions for all sorts of outdoor activities. Golf is particularly popular in the summertime and there are four gold golf courses between Mt Annupuri and Mt Yotei: Hanazono, A-Brand, Niseko Village and Niseko. Altogether there are 119 golf courses in Hokkaido, many of which are in the list of the ‘Top 100 Golf Courses in Asia”.

In addition to golf, summer visitors to Niseko can enjoy mountain biking, trekking, water sports, kayaking, horse riding, fishing and camping.

Location: New Chitose Airport is 6 hours and 30 minutes by ‘plane from Bangkok, and Niseko is just over 100 Kms or 2 hours drive from the airport.
Opportunity: The Japanese Yen is currently at its weakest against the US$ for over 20 years providing a unique saving opportunity for foreign purchasers.

Investment: Niseko is one of the world’s fastest-growing ski destinations and has been ranked No. 1 in Japan for real estate capital growth for 3 consecutive years with land values increasing more than 44% in that period

Infrastructure: Niseko is bidding for the 2030 Winter Olympic and Paralympic Games, and a new Shinkansen connection is planned to open the same year reducing travel time from Sapporo from 2 hours to 25 minutes and from Tokyo by air and train from 6 hours to 4 hours and 48 minutes.

Management: The Hotel101 Group currently operate 2,001 hotel rooms and have a global secured pipeline of 6,013 more rooms, ensuring Hotel101 Niseko will remain at the forefront of Niseko’s most investor-friendly resorts for years to come.

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