Sansiri Public Company Limited

INTRODUCTION AND MAIN BUSINESS
 

Sansiri Public Company Limited is one of Thailand's leading integrated real estate developers, recognized for developing residential projects across multiple market segments while expanding into property-related services and strategic investments. The company was established on 28 September 1984 by Srettha Thavisin, Apichat Chutrakul, and Wanchak Buranasiri. Headquartered in Bangkok, Sansiri has been listed on the Stock Exchange of Thailand under the ticker SIRI since 1996. Over more than four decades, the company has delivered hundreds of residential developments throughout Thailand while continuously broadening its portfolio through hospitality, property services, and investment businesses.

Sansiri's principal business is property development, encompassing condominiums, single detached houses, semi-detached houses, townhomes, and mixed-use developments that serve customers ranging from first-time homebuyers to the ultra-luxury segment. In addition to residential development, the company operates property management and after-sales services, hospitality investments, industrial and community developments, and strategic investments in property technology and digital-related businesses. This integrated business model enables Sansiri to support customers throughout the entire property ownership lifecycle while creating diversified sources of long-term value.

The company has an extensive development footprint covering 21 provinces across Thailand, with projects concentrated in Bangkok and other major economic centres, while also maintaining selected international investments. Through its broad product portfolio, emphasis on design quality, customer-centric development philosophy, and long-standing market presence, Sansiri is widely regarded as one of Thailand's largest and most established residential property developers
 

Company Subsidiaries
 

Sansiri operates through a network of subsidiaries and joint ventures that support different aspects of its integrated real estate business. These subsidiaries complement the company's core property development activities by providing property management, hospitality, investment, and asset management services. This structure allows Sansiri to oversee the complete value chain from project development and sales to post-transfer services and long-term asset management.

One of the company's principal subsidiaries is Plus Property Co., Ltd., which provides property and facility management, project management, brokerage, leasing, and residential management services for Sansiri developments as well as third-party projects. Through Plus Property, the company delivers after-sales services that support homeowners, condominium juristic management, and property investors throughout the ownership period.

Beyond residential development, Sansiri maintains subsidiaries and investment vehicles focused on hospitality, investment management, industrial and community developments, and emerging businesses related to property technology and digital financial services. The company also establishes project-specific subsidiaries and joint ventures to develop residential projects with domestic and international partners, enabling risk sharing, capital efficiency, and access to specialized expertise across different market segments.
 

Brands and Recent Launches
 

Sansiri has developed one of Thailand's most comprehensive residential brand portfolios, serving customers across every major price segment. Its condominium portfolio includes brands such as THE BASE, XT, THE LINE (through joint ventures), Via, Kawa Haus, SHUSH, and luxury developments including 98 Wireless. These brands are designed for first-time buyers, young professionals, urban families, investors, and premium customers seeking residences in prime locations.

For landed housing, Sansiri offers a diverse range of brands including Saransiri, Anasiri, Setthasiri, Burasiri, Narasiri, BuGaan, Canvas, and Baan Sansiri. The portfolio spans affordable family homes, upper-premium residences, and ultra-luxury collections. The company's Luxury Collection—including Narasiri, BuGaan, Baan Sansiri, and selected flagship developments—targets affluent domestic buyers and high-net-worth individuals seeking distinctive architecture, privacy, and premium amenities.

During the past two to three years, Sansiri has continued launching new condominium and low-rise projects throughout Bangkok and major provincial cities. Recent developments include projects under THE BASE, Canvas, Saransiri, Anasiri, and luxury housing collections, with expansion into high-growth markets such as Phuket, Khon Kaen, and Chiang Mai. According to its latest business plan, the company continues to prioritize premium residential products while maintaining balanced launches across both condominium and landed housing segments.
 

Innovative Partnerships and Projects
 

Strategic partnerships have been an important component of Sansiri's long-term growth strategy. The company regularly forms joint ventures with both domestic and international partners to develop residential and mixed-use projects, enabling shared investment, knowledge transfer, and efficient project execution. Through these collaborations, Sansiri has expanded its presence across multiple residential segments while maintaining financial flexibility and operational efficiency.

Alongside traditional property development, Sansiri has invested in property technology, digital financial services, industrial developments, and innovation-focused businesses that enhance customer experience and operational performance. The company has introduced smart home technologies, digital resident services, and technology-enabled property management solutions across selected developments. These initiatives support the company's objective of delivering modern, connected living environments while improving long-term operational efficiency.

Sustainability has also become a core element of Sansiri's development strategy. The company incorporates energy-efficient building design, renewable energy initiatives, green spaces, waste management practices, and environmentally responsible construction into many of its projects. Its mixed-use and lifestyle-oriented developments increasingly integrate residential, retail, wellness, and community facilities to create more comprehensive urban living environments aligned with evolving consumer preferences.
 

Philanthropic Work and Policies
 

Sansiri integrates environmental, social, and governance (ESG) principles throughout its business operations. The company has established sustainability strategies that address climate change, resource efficiency, responsible construction, employee wellbeing, ethical governance, and community development. It is the first real estate company in Thailand to publicly commit to achieving Net Zero greenhouse gas emissions by 2050, supported by measurable environmental targets and long-term sustainability planning.

The company supports a variety of social initiatives focused on education, community development, equality, and public welfare. Through programmes such as Zero Dropout, Sansiri works with public and private sector partners to promote educational opportunities and reduce inequality among children and young people. The company also contributes to disaster relief, public health initiatives, and community assistance programmes while encouraging employee volunteerism and stakeholder engagement.

From a governance perspective, Sansiri maintains corporate governance policies covering business ethics, anti-corruption, risk management, regulatory compliance, and transparent stakeholder communication. Employee welfare programmes emphasize occupational health and safety, professional development, diversity, inclusion, and equal opportunity. These initiatives, together with continued ESG performance, have contributed to the company's strong governance recognition, including an AAA SET ESG Rating and multiple governance-related awards.