Origin Property Public Company Limited

INTRODUCTION AND MAIN BUSINESS
 

Origin Property Public Company Limited is a Thai real estate developer headquartered in Bangkok, known for condominiums close to BTS and MRT stations and for a growing presence in provincial markets. Peerapong Jaroon-Ek and Arada Jaroon-Ek registered the company in 2009 with initial capital of THB 10 million, and its first project was the Sense of London condominium on Sukhumvit 109. Peerapong has led the company as Chief Executive Officer since December 2009. The company converted to a public company on 10 November 2014 and began trading on the Stock Exchange of Thailand on 7 October 2015. Its head office is on the 20th floor of Bhiraj Tower at BITEC, 4345 Sukhumvit Road, Bangna, Bangkok 10260.

Residential development remains the core business, covering condominiums, single and twin houses, and townhomes. Alongside it, the group has built recurring-income businesses in hotels and commercial property, property services, and industrial warehouses. For 2026, Origin organises its plan, called ORIGIN Portfolio Evolution 2026, around five core business groups: condominiums, houses, property services, hotels and commercial property, and industrial warehouses. Thai business media report that the plan aims to reduce dependence on residential sales cycles, with a 2026 revenue target above THB 10 billion.

Origin's operations are concentrated in Thailand. Its condominium locations on the official website cover Bangkok and the surrounding metropolitan area, plus Sriracha, Bang Saen and Pattaya in Chon Buri, Rayong, Phuket, Khon Kaen and the Eastern Economic Corridor (EEC). Houses and townhomes are sold in Bangkok and nearby provinces, Chon Buri, Rayong and Chachoengsao. Hotel joint ventures extend the footprint to Chiang Mai and Samui, among other destinations.

Company Subsidiaries
 

Origin Property runs its main businesses through separate group companies. In property development, Origin Vertical Corporation Co., Ltd. leads the condominium business; in February 2024 the group announced that it was bringing the teams of three subsidiaries together under this single name. Park Luxury Co., Ltd. develops luxury and mixed-use projects, including Origin Thonglor World. Britania Public Company Limited (SET: BRI) builds houses and townhomes under the Britania, Grand Britania, Belgravia and Brighton names; it was formerly called Origin House Co., Ltd. and was incorporated in 2016.

Hospitality and commercial property sit with Origin Hotel Public Company Limited, formerly One Origin Public Company Limited. According to its chief executive, Chanchai Pansopa, it operated nine hotels with 2,306 rooms, valued at over THB 13.37 billion, as of December 2025. Its stated five-year plan runs to 2030 and targets 33 projects (29 hotels and four commercial or office properties) worth more than THB 58 billion. The company follows a build, operate, exit and reinvest model: the sales of Staybridge Suites Bangkok Thonglor and InterContinental Bangkok Sukhumvit brought net cash inflows above THB 1.3 billion, and an IPO is planned once the portfolio reaches roughly 15 to 20 properties and conditions allow.

Property management and other businesses complete the structure. Primo Service Solutions Public Company Limited (PRI), the group's after-sales and property services arm, was approved for a spin-off listing in July 2022. In 2025 its main revenue lines were interior design and fit-out, living services and brokerage, and it reported shifting its client mix toward customers outside the Origin group. Investment condominiums are managed by Hampton Hotel & Residence Management (HHR), which oversees 1,737 units across 14 projects. Alpha Industrial is the group's industrial and warehouse arm, and Thai media have reported plans for an ALPHA REIT.
 

Brands and Recent Launches
 

Origin sells under a layered brand portfolio. Its condominium brands are Park Origin, Knightsbridge, So Origin, Origin Place, Origin Play, Origin Plug & Play, The Origin, Brixton and Origin Residence. Single houses carry the Britania, Grand Britania, Belgravia and Balco names, while twin houses and townhomes are sold as Britania, Grand Britania and Brighton. Park Origin is the luxury label, and Origin Thonglor World, a freehold mixed-use project on Thonglor Soi 10 valued at over THB 14 billion, offers three residential collections: Origin Courtyard, Origin Prestige and Origin Glasshouse.

The positioning follows price and lifestyle. The company's website sorts condominiums into three price bands (THB 1 to 3 million, 3 to 5 million, and 6 million and above) and highlights ready-to-move-in units, pet-friendly projects, high-ceiling rooms and locations near BTS and MRT stations. Origin Plug & Play targets younger buyers who want generous space near rail at an accessible price, with high-ceiling rooms as its signature feature. The So Origin and Origin Place brands appear in resort and second-home markets such as Pattaya and Phuket, and Origin's 2026 plan points to foreign buyers relocating to Thailand as a growth segment.

Recent launches are best read as announced plans, since timing can shift. For 2024, Origin Vertical planned 14 condominium projects worth THB 20 billion, five of them in the first half. For 2025 the group planned 11 condominium and housing projects worth over THB 20 billion, including SO Origin Sukhumvit 105, Origin Place Bangwa Interchange and Origin Place Sukhumvit–Onnut. For 2026 it announced plans for 19 new projects and a sales target of THB 25 billion. In Phuket, two condominiums worth THB 3.5 billion are planned for 2026 in Cherngtalay and Kathu–Patong, with seven more worth over THB 8.15 billion slated for 2027 to 2028.
 

Innovative Partnerships and Projects
 

Origin has built much of its growth on joint ventures with international partners. In 2016 it formed a joint venture with InterContinental Hotels Group to develop hotel investments, and in July 2017 it sold a 49% stake in four subsidiaries to Japan's Nomura Real Estate Development for THB 788.96 million. Tokyu Land Asia joined it on One Phayathai, a THB 3.6 billion mixed-use project that combines Hotel Indigo (210 rooms) and Holiday Inn Express (202 rooms). More recent hotel alliances include Marriott International, for three hotels worth about THB 8 billion (Bangkok Marriott Sukhumvit Onnut, Courtyard by Marriott Bangkok Sukhumvit Onnut and Moxy Phuket Chaofah), and Hotel101 Global, which signed a binding agreement in July 2026 for a 770-room Hotel101 near Don Mueang International Airport, targeted for completion in 2029. For overseas sales, Knightsbridge Partners, a property agency network with more than 400 agencies, became master agent for Origin Thonglor World and Origin Place IP Program Bangna in 2023.

On technology and design, Origin reports a digital transformation strategy that applies AI to core operations. Its tools include the Origin Connect customer app, the Origin i-Booking platform for fully online unit reservations, and QC and Homecare apps for unit handover and repair requests. The company also collaborated with IKEA Thailand on residential space planning, starting at Origin Plug & Play E22 Station, and runs technical training programs with Panasonic and Jorakay. Its "Make It Better" initiative collected 179 employee ideas in 2025, of which 49 were selected for implementation.

Sustainability and wellness feature in several projects. The company states a goal of moving toward net zero and requires ESG audits of all Tier 1 suppliers. With World Vision Foundation of Thailand it signed an MOU for the SAFER Work project (2025–2026), piloted at the Origin Thonglor World construction site to support migrant workers' rights and well-being. Origin Thonglor World combines residences, branded and hotel serviced residence formats, executive offices and lifestyle retail, and a wellness complex zone there was sold in a large-lot deal worth over THB 650 million to YAGE Group. In Bangna, the Origin Smart Complex mixed-use project spans about 8 rai and includes the 399-unit Origin Place IP Program.
 

Philanthropic Work and Policies
 

Origin's community programs run under the name Origin Give, with the motto "We give to grow sustainability together," and focus on education, equality and the environment in areas near its projects. Over about 15 years the company and its partners have developed more than 12 schools. In 2024 the "Happy and Healthy, Sustainable-Hygienic Restrooms" project upgraded facilities at Map Ta Phut School in Rayong and Wat Rat Pho Thong School in Samut Prakan, and employees repair or improve nearby schools on a quarterly basis. Its "Drink to Give Together" project sources wild honey and coffee from the Karen community in Chiang Mai and Chiang Rai for customer events. On disaster relief, Origin collected school supplies for flood-hit schools in northern Thailand through the Mirror Foundation, donated THB 500,000 in August 2025 to hospitals in Si Sa Ket and Surin affected by the border clashes, and gave THB 200,000 to the Royal Thai Armed Forces Headquarters for Hat Yai flood relief in November 2025.

On ESG, the company aligns its approach with Stock Exchange of Thailand sustainability guidelines and the UN Sustainable Development Goals. Its 2025 strategy, "Resilience Leads to Sustainable Growth," rests on seven priorities that include an "ESG & Green Revolution" track covering clean energy, greener materials and lower greenhouse gas emissions, and it maintains five-year sustainability policies for 2023 to 2028. It reports energy, water, waste and emissions data, with 2025 emissions figures under verification by Bureau Veritas, and states that it has had no new projects in protected or conservation areas. It has had a Supplier Code of Conduct since 2021 and aims for ESG audit coverage of all Tier 1 suppliers. The social policy follows the UN Guiding Principles on Business and Human Rights, with a five-step human rights due diligence process.

For employees, the company's 2025 disclosure covers 694 staff and lists group health insurance, a provident fund, annual health check-ups, ten days of paternity leave, a birthday leave day, mental health consultation cover, and support for staff hit by floods or fires. Staff averaged 21.3 training hours in 2025 against a 20-hour target, and the company supports employees pursuing master's degrees. A Welfare Committee meets senior management quarterly, and the company reports zero lost-time injuries for 2023 to 2025. On governance, sustainability progress is reported annually to a Sustainability Committee, and Arada Jaroon-Ek sits on the corporate governance and sustainability committee. The company participates in Thailand's Private Sector Collective Action Coalition Against Corruption, operates a no-gift policy, and reports a five-star Corporate Governance Report rating for 2023 to 2025.